Emcees & Breakout Speakers

The 2017 SBBE is pleased to welcome Erica Salda as the Emcee, Kathy Gruver, morning Co-Emcee and Calla Gold, afternoon Co-Emcee as well as this year’s Breakout Speakers, Nick Cavarra and Michael Kramer.

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Erica Salda - Emcee

Erica L. Salda is the President and Founder of E PRO Insurance Agency, LLC as well as an Economic and Business graduate of Westmont College and Warrior Soccer Goalie MVP.  Erica has been insuring futures through annuities, life insurance, and estate gift creations for clients since 1983. She has assisted over 20,000 clients in the last 34 Years to achieve their financial goals. While focusing her business on the needs of seniors, she has many multi-generational clients, sometimes working with as many as four generations of the same family.

Throughout her adult life, Erica has been involved in youth projects and has coached multiple sports from ages KK to 8th grade for over 35 years. Although she was Nominated for Coach of the Year, Erica is most proud of co-founding Santa Barbara Wellness Center, Inc., focused on wellness education, assisting in fundraising over a million dollars to our Local Santa Barbara Teen Athletes through the efforts of TeenSportsRadio on KZSB News Press Radio AM 1290.


Kathy Gruver - Morning Co-Emcee

Dr. Kathy L. Gruver is a motivational speaker, award-winning author and guest expert. She strives to inspire, educate, and entertain people around the world by delivering life-changing information in a fun and down-to-earth manner. Moreover, she is a natural health practitioner with over 20 years of experience (PhD in Natural Health from Harvard Medical School), a hip-hop dancer and trapeze artist and not to mention, the host of the new national TV series, The Alternative Medicine Cabinet.  
Learn more about Kathy at kathygruver.com


Calla Gold - Afternoon Co-Emcee

Calla Gold is owner/designer of Calla Gold Jewelry founded in 1983. She is also an author of the book, “The Language of Jewelry Design,” written to help the bride-to-be design her dream ring. An avid jewelry blogger with her blog “Jewelry Without Walls” she recently posted her 500th entry. A networker since the founding of her second of four small businesses, Calla is also an early adopter of social media and online marketing in her jewelry field.

In 2010 Gold founded SMART,  Social Media Action Relationship Team, a social media networking and accountability group that meets monthly at the University Club of Santa Barbara. She helps local businesses craft online marketing strategies and implement them with the help of other SMART group members. Calla’s social media expertise has not only increased sales of Calla Gold Jewelry, but it captured her highly coveted media coverage in the Real Simple, NPR, Fox Business News and Jewelry industry publication MJSA Journal.

In 2014 Calla won the Spirit of Entrepreneurship Award in the retail division.  
Learn more about Calla at CallaGold.com


Nick Cavarra - Breakout Speaker

Build Your Business with Strategic Marketing
not just a Hope and a Prayer


With over 25 years of entertainment and marketing experience, Nick Cavarra is passionate about helping clients craft unique stories to market their products and services.  He is an Authorized Local Expert for Constant Contact and owner of Social Punch Marketing. Nick has diverse client experience,  having worked in the retail,  technology, healthcare, energy, finance, automotive, cause marketing, education and entertainment categories. 

He is also a highly sought public speaker on the topics of digital marketing and social media, presenting hundreds of “how to” seminars across the nation.

Learn more at SocialPunchMarketing.com


Michael Kramer - Breakout Speaker

Easy Steps to Improve Your Internet Presence

- The Value of being in Directories
(especially the Santa Barbara Business Network Directory at www.BusinessHubSB.com)

- Discovering Google Local/Google Maps/Local Search Results

- What is your "Domain Authority" and how to improve it outperform your competition.


Michael Kramer is the founder of Ameravant Web Studio, an innovative web design and development company based in Santa Barbara, specialized in creating content management systems for small and medium businesses.

Michael is also concerned with giving back to his community and spends hundreds of hours each year supporting non-profit organizations and local businesses.

Learn more at Ameravant.com